01 / 06
Strategy & Brand
Positioning, identity and senior judgement that make you the obvious choice.
- Brand strategy
- Positioning
- Identity design
- Naming and verbal identity
- Rebrands
- Fractional CMO
- Go-to-market
- Turnarounds
Services
Six practices.
One team.
Culture Cartel is a Toronto design and creative studio founded by Jarryd McDonald. It brings brand strategy, design, digital, campaigns, AI-powered marketing and brand experiences together under one senior team, for startups through to multinationals. Built in Toronto and proven on three continents, its clients include Kubota, Polaris, Club Car, BOMAG and Smith Power Equipment.
The practices
Everything a brand needs, under one roof.
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Smith Power Equipment -
02 / 06
AI
AI built into your marketing: found by AI search, made faster, run smarter.
- AI strategy and adoption
- Generative search (GEO)
- AI content production
- Custom agents and assistants
- Marketing automation
- Team training
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03 / 06
Design & Digital
Websites, apps and products built to perform, not just to look the part.
- Websites
- Apps
- Ecommerce
- UX and UI
- Product design
- Design systems
- 3D and interactive
Argo -
04 / 06
Campaigns & Content
Ideas that travel, made at the speed culture moves.
- Campaigns
- Advertising
- Content studio
- Social
- Video
- Motion and 3D
- Creator programs
Polaris -
05 / 06
Growth
Demand you can measure. Media, search and the systems behind the pipeline.
- Performance media
- SEO
- Lead generation
- CRM and lifecycle
- Dealer marketing
- Analytics
Kubota -
06 / 06
Experiences
Launches, activations and brand presence people talk about the next day.
- Experiential marketing
- Brand activations
- Launches
- Expo and show presence
- Sponsorship activation
- Event properties
Smirnoff x Migos
Entry points07
Start small.
Start sharp.
Fixed scope, fixed timeline, pricing on inquiry. Each one stands alone or leads into the Cartel Retainer: a fixed senior team, every month.
2 weeks
Brand Audit
A senior read on where your brand stands, what is costing you, and the three moves that matter most.
- Positioning and competitor review
- Identity and verbal audit
- Website and funnel teardown
- Prioritised action plan, presented live
4 to 6 weeks
Website Sprint
Strategy, design and build in one tight run. Launch-ready, measurable, yours.
- Messaging and sitemap
- Design system and key pages
- Build, SEO and GEO foundations
- Analytics and conversion tracking
3 weeks
Live Event Concept Sprint
From blank page to a costed, buildable event concept with a name, a look and a run of show.
- Concept and format
- Name and identity direction
- Run of show and build plan
- Partner and measurement framework