Advertising agency in Toronto

One idea, carried through every channel

Advertising budgets get wasted in the gap between a strong idea and a tired execution. The TV spot is great, the radio read sounds different, the dealer flyer looks like it came from another company. We plan the campaign as one idea from the start, then make every format earn its place.

Advertising through a sales network

Many of the brands we advertise for do not sell direct. They sell through dealers, retailers or partners. That changes the job. The campaign has to drive people to a local door, and the people behind that door need tools to run their own version.

For Kubota in Southern Africa we were the central creative and strategic hub for a network of more than 80 dealers. National advertising ran alongside Google Ads, SEO, social, print and PR, with turnkey toolkits so each dealer could advertise locally without breaking the brand. Kubota stood as the number one brand in its class in the region.

For Club Car, campaigns had to keep the brand top of mind with golf courses and commercial operators at the same time, while co-op marketing helped dealers compete under global standards.

For Linhai, data-driven campaigns across digital, social and traditional media helped hold its position as South Africa’s top-selling value-class quad and side-by-side brand.

Advertising at stadium scale

The Migos Culture Tour needed to sell out stadiums. We ran a synchronised campaign across TV, radio and digital, and the full visual takeover of the venues. The same campaign thinking applies to any launch with a hard date and a lot of seats to fill. When the date cannot move, the media plan, the creative calendar and the on-site look all have to be locked to it, and someone senior has to own the whole timeline.

How we keep it accountable

• One commercial goal per campaign, agreed before creative starts.
• Media plans that show the reasoning behind every dollar.
• Weekly checks while live, not a surprise report at the end.
• Creative refreshed when performance drops, not when the calendar says so.

If you need the bigger creative idea set first, see creative direction. For performance channels, see digital marketing. To put the product in people’s hands as well, see brand activation.

Brief a campaign.