Prairie Ag

The brief

Prairie Ag was born from the complete transformation of Tingley’s Harvest Centre, an established agricultural equipment dealer with three decades of history in Alberta and Saskatchewan. The business needed a new name and a new identity. We ran every facet of the transition, from naming, trademarking and business registration to the rollout across every physical and digital touchpoint.

The insight

Retiring a name with 30 years of equity is a high-stakes move. Farmers buy from people they trust, and that trust was attached to “Tingley’s”. The risk was never the new logo. It was the gap between old and new, where customers might not recognise who they were dealing with. So the rollout had to land everywhere at once, while the business kept selling.

The work

Naming and legal architecture

We led the naming strategy, copyright and trademark registrations, so the new brand was legally protected and positioned to grow across multiple Canadian territories.

Identity and rollout

The full visual system: logo, corporate stationery, vehicle graphics, territory flags and large-scale dealership signage. Then the merch and customer kit that put the name in people’s hands.

Digital transition

We migrated and grew the brand across social, LinkedIn and Google Business Profiles, with SEO and GEO continuity so existing customers could still find the dealership under its new name.

Ongoing brand marketing

We ran the ongoing brand marketing and digital work that established Prairie Ag as the new standard in its regional market.

The result

Tingley’s became Prairie Ag through one synchronised rollout: new signage, legal registrations, a full collateral library and an active market presence held through the switch. A legally protected brand, ready to grow across territories, with three decades of history behind it.