Hepson Equipment
Steady lead flow and a brand that stays visible.
The brief
Hepson Equipment is a Canadian equipment company competing for customers in a crowded market. It needed marketing support that could generate consistent lead flow and keep the brand visible across its service territory. We provided the marketing and brand support to do it.
The insight
In equipment, the dealer customers think of first usually gets the call. Visibility is not vanity. It is pipeline. The job was not a one-off campaign. It was steady, consistent presence across the channels where buyers and operators actually look, so Hepson stays front of mind when a machine needs replacing or servicing.
The work
Advertising
Focused advertising to keep Hepson Equipment in front of its target customers and feed a consistent flow of leads.
Brand communications
Consistent brand communications that present Hepson clearly across every touchpoint, from sales to service.
Digital presence
Digital marketing and an online presence that showcase the equipment, the brands Hepson carries, pre-owned inventory and service, giving customers a reason to get in touch.
The result
Hepson Equipment stayed visible and competitive with its target customers, backed by ongoing marketing support rather than stop-start campaigns.
The website
Equipment, front and centre.
Operators on film
The home page opens on footage from Hepson’s own brand video: a real operator in a real cab.
Straight to the stock
New equipment, pre-owned and hot deals sit in the header on every page.
The brands they carry
CLAAS, Kubota, JCB, Agrifac, Salford and more, right under the featured machine.
Service, parts and finance
Each with its own page, so the dealership is more than a showroom online.
Results described qualitatively.
