E-Kubota
E-Commerce & Digital
E-Commerce
Digital Marketing
Content Strategy
Platform Management
Canada
End-to-end regional pilot launch and Go-To-Market (GTM) execution for Kubota, focusing on the introduction of a new product line to the North American territory.
2022
Summary
Kubota, a global leader in agricultural and construction machinery, selected us to pilot a critical new product launch. We were responsible for the entire marketing ecosystem, from the initial GTM strategy and dealer engagement to high-end content production and multi-channel advertising. This project served as the blueprint for the brand's territorial expansion.
Challenge
Launching a pilot for a multinational giant requires balancing rigid global brand standards with the need for agile, localized marketing. The challenge was to build a complete brand presence from scratch, including digital infrastructure, sales tools, and public awareness, while ensuring the "pilot" delivered enough data and results to justify a wider rollout.
Solutions
Go-To-Market Strategy: Developed and executed the full territorial launch plan, including pricing positioning and dealer marketing frameworks.
Content Production: Directed and produced all photography, video assets, and product catalogues to establish a premium visual identity for the new line.
Digital Ecosystem: Built the dedicated product website and managed high-performance advertising across Google Ads, Meta (Instagram/Facebook), and LinkedIn.
Dealer & PR Support: Engineered the dealer marketing strategy to empower local sellers and managed public relations to ensure a high-impact market entry.
Project Highlights
