E-Kubota
A pilot launch built to become the blueprint.
The brief
Kubota, the Japanese agricultural and construction machinery manufacturer, selected us to pilot the launch of a new product line, E-Kubota, in a new territory. We owned the entire marketing ecosystem: go-to-market strategy, dealer engagement, content production and multi-channel advertising.
The insight
A pilot has two jobs. It has to sell, and it has to prove. The launch needed to respect Kubota’s global brand standards while moving at local speed, and it had to deliver enough data and results to justify a wider rollout. So we built it as a repeatable system, not a one-off campaign: the kind of launch a head office can copy into the next territory.
The work
Go-to-market strategy
We developed and executed the full territorial launch plan, including pricing positioning and the dealer marketing framework.
Content production
We directed and produced all photography, video and product catalogues. Tractors in real fields, under real skies, giving the new line a premium visual identity from day one. The campaign line was simple: Basic. Reliable. Powerful.
Digital ecosystem
We built the dedicated product website and ran advertising across Google Ads, Instagram, Facebook and LinkedIn.
Dealer and PR support
We engineered the dealer marketing strategy so local sellers could move the product, and managed public relations for a high-impact market entry, including trade press coverage of the range.
Sales tools
Specification sheets, posters and point-of-sale material, so dealers had what they needed to sell the range from the first day.
The result
The pilot became the blueprint for the brand’s territorial expansion. A complete brand presence, built from scratch: digital infrastructure, sales tools, dealer support and public awareness, delivered inside Kubota’s global standards.
Project highlights
Results described qualitatively.
