Club Car
Golf & Utility Vehicles
Brand Marketing
Dealer Development
Advertising
Trade Shows
Activations
South Africa
Full marketing and dealer support for one of the world's leading golf and utility vehicle brands.
2022
Summary
Culture Cartel ran all marketing, advertising, dealer development, trade shows, and activations for Club Car across the territory. Club Car, a global leader in golf carts and utility vehicles, required consistent and high-quality brand execution across a wide dealer network.
Challenge
Club Car's global brand standards and diverse product offering required marketing that could serve both the golf industry and the commercial utility vehicle market, across a geographically spread dealer network.
Solutions
Culture Cartel delivered an integrated marketing program covering advertising, dealer co-op support, trade shows, and brand activations that kept Club Car top of mind across both market segments and gave dealers the tools to compete effectively.
Project Highlights
