Mabala Noise
Music & Entertainment
Creative Direction
Events
Campaigns
Content
Johannesburg, South Africa
One of South Africa's most influential entertainment companies.
2018
Summary
Culture Cartel led the creative transformation for Mabala Noise, one of South Africa’s most dominant entertainment entities. Our team managed the full-spectrum visual identity and campaign strategy for a massive roster of top-tier talent. This partnership served as the ultimate proving ground for our ability to execute multi-channel creative direction at an enterprise scale.
Challenge
Managing the relentless creative demands of a premier record label. With a high-volume roster and constant media cycles, the challenge was maintaining a world-class aesthetic across dozens of simultaneous artist campaigns and live events without losing momentum.
Solutions
We built the creative department. Established the systems, the creative standards, and the campaign frameworks that allowed Mabala Noise to deliver at volume without ever sacrificing quality. Every artist got work they were proud of. Every project hit the standard the culture demanded.
Project Highlights
