Nasty C
Music & Entertainment
Creative Direction
Content
Campaigns
Johannesburg, South Africa
Creative direction for one of Africa's biggest exports.
2019
Summary
Culture Cartel provided creative direction and campaign support for Nasty C across some of his biggest moments. One of the most globally recognised artists to emerge from Africa, Nasty C demanded creative that matched his ambition. We delivered work that belonged at the international level he was operating at.
Challenge
Working with an artist at Nasty C's level means the bar is high from day one. The creative has to be globally competitive, culturally sharp, and reflective of an artist who refuses to be boxed. There is absolutely no room for average.
Solutions
We brought the same standard to every deliverable. Campaign content that amplified his profile at an international level. Creative direction that understood where he was going, not just where he had been. Every asset earned its place.
Project Highlights
