Ego
Power Equipment
Marketing
Advertising
Dealer Development
Trade Shows
Digital Marketing
PR
Activations
South Africa
Full-spectrum marketing for a next-generation battery-powered outdoor equipment brand across Southern Africa.
2022
Summary
Culture Cartel ran all marketing, advertising, dealer development, trade shows, and activations for EGO Power+ across Southern Africa. The program included comprehensive digital marketing and PR that positioned EGO as the leading innovator in battery-powered outdoor power equipment.
Challenge
EGO was building presence in a market dominated by established petrol-powered brands. The challenge was shifting dealer and consumer perception toward battery technology while driving adoption across a wide distribution network.
Solutions
Culture Cartel delivered an integrated marketing program covering retail activations, trade shows, dealer development, digital campaigns, and PR, establishing EGO as a credible and preferred alternative in the Southern African market.
Project Highlights
