Michael Kutcher
A keynote speaker’s site built to get him booked.
The brief
Michael Kutcher is a keynote speaker: a storyteller and perspective shifter whose talks change how rooms think about difference, purpose and leadership. His old site did not do him justice. The brief was a site that gets him booked, ready for a hard launch on 1 October 2026.
The insight
A speaker’s site is not read by fans. It is read by an event planner with a budget and a reputation on the line, who has one fear: a speaker who looks great on paper and falls flat in the room. Every page had to answer that fear with proof, then make booking easy.
The work
Brand system
A Navy and Brass palette, every pairing checked against accessibility contrast in the role it plays. His logotype was recoloured into the palette, and we drew the reversed lockup the original pack never had, so the name could finally sit on dark sections.
Photography
His real stage photography, warm-graded as baked assets rather than live filters, so the hero stays fast on a phone on cellular, which is exactly how planners open a link someone forwarded them.
The site
Eight pages where five were contracted: home, his story, the three keynotes, meeting planners, testimonials, media kit and the journal. Built to be edited by the people who run his calendar, with the booking path routed through his team at TA Speakers Management.
The result
michaelkutcher.com went live on 1 October 2026. One place that tells a planner who he is, what each keynote does for a room and how to get him on their stage.
michaelkutcher.com
Built for the planner reading it.
Three keynotes, one shift
Listen to the Music, Rethink Difference and A Second Chance, each with its own page and its own room it is built for.
Proof before promises
Real stage photography and planner testimonials up top, because the buyer is asking one thing: will this land with my people.
A path to booking
Availability, a media kit and the booking contact one tap away on every page.
A journal with his voice
His writing moved across and kept, so the site keeps working between keynotes.
Project highlights
Results described qualitatively.
