CanBuyCars

The brief

CanBuyCars buys and sells vehicles across the Greater Toronto Area. Its marketing was fragmented: discovery happened online, appraisals happened in person, and leads fell through the gap between the two. The brief was to modernise the whole customer journey and run it as one system that could capture, track and convert.

The insight

The trade-in is the moment that matters. A seller decides how much effort a car is worth long before they visit a lot. Make the appraisal fast and easy from a phone, and the rest of the funnel has something to work with. So we treated the appraisal as a product, not a form, and built the marketing around it.

The work

Snap My Car

We conceived and developed Snap My Car, a mobile appraisal app. A customer snaps their vehicle, and the app triggers automated dealership workflows behind the scenes, speeding up the appraisal and the service that follows.

Omnichannel lead generation

We ran the full ecosystem: Instagram and Facebook, Google Business Profile and targeted email. One engine for consistent lead flow, with creative for buyers, sellers and financing, including Spanish-language ads.

SEO and GEO

Advanced SEO and geo-fencing to win local search and capture high-intent regional traffic. When someone nearby searches to sell a car, CanBuyCars shows up.

Creative and website

All graphic design and the website architecture, carried across digital and print. One look, from a winter tire promo to the sell your car flow on mobile.

The result

CanBuyCars moved from scattered marketing to a single, measurable system with its own technology at the centre. In the co-owner’s words, the business has seen steady growth and increased momentum since we came on board.