Can Buy Cars
Automotive & E-Commerce
Brand Strategy
Brand Identity
Digital Marketing
E-Commerce
Go-to-Market
Canada
A full-scale omnichannel marketing and digital transformation project, including the development of proprietary appraisal technology and a complete SEO/GEO-targeted ecosystem.
2023
Summary
We executed an end-to-end digital strategy for the brand, managing every touchpoint from Google Business Profile and Meta platforms to a custom-built lead generation engine. The centerpiece of this project was the development of Snap My Car, a custom appraisal app designed to streamline the vehicle trade-in process and enhance dealership-to-customer engagement.
Challenge
The brand required a way to bridge the gap between digital discovery and the physical appraisal process. The goal was to modernize the customer journey, moving away from fragmented marketing to a unified system that could capture, track, and convert leads through both traditional design and custom technology.
Solutions
App Development: Conceived and developed Snap My Car, a mobile appraisal tool that triggers automated dealership workflows to improve customer service and appraisal speed.
Omnichannel Marketing: Managed a high-performance ecosystem including Meta (Instagram/Facebook), Google My Business, and targeted email marketing to drive consistent lead generation.
SEO & Geo-Targeting: Implemented advanced SEO and GEO-fencing strategies to dominate local searches and capture high-intent regional traffic.
Creative & Design: Produced all graphic design and website architecture, ensuring a seamless visual experience across all digital and print platforms.
Project Highlights
