01
KubotaKubota
The strategic engine behind a category-leading brand.
80+ Dealers supported across Southern Africa
Brand / Agriculture and Power Equipment / Johannesburg / 2021
Founder and CMO
Jarryd
McDonald.
He builds brands people choose. Founder of Culture Cartel, a Toronto studio known for clear strategy, standout creative and momentum that lasts.
An experienced CMO and creative strategist across automotive, agriculture, mobility, fintech, electronics manufacturing and entertainment. He has guided complex brand portfolios, launched new brands and led creative operations across continents, with portfolio work for Kubota, Polaris, Club Car and The Toro Company.
Career01
Three continents.
One throughline.
- Founder and CMOCulture Cartel Inc.Toronto
- CMOArgoCanada
- CMOSmith Power EquipmentJohannesburg
- Group Head of MarketingGVA LightingJohannesburg
- Executive Creative DirectorMabala NoiseJohannesburg
Credentials02
- CMO Council, Global Director, Global Circle Initiative
- CMO Council, North America Advisory Board, 2024 to now
- CMO Council, Africa Advisory Board, 2021 to 2024
- Martechvibe, Top 20 CMOs to Watch in South Africa
Operating style03
Set direction. Decide with clarity. Launch with precision. Keep raising the bar.
High standards, tight execution. Sectors: Automotive, Agriculture, Mobility, Fintech, Electronics manufacturing, Entertainment, Events, Powersports.
Press and speaking05
For interviews, panels and keynotes on brand building, marketing leadership, experiential and practical AI in marketing, contact the studio.
Bring Jarryd
your hardest brief.
Tell us what you are building. You hear back from a senior person, not a form robot.
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