Laker Lures
A catalogue that sells the brand before the buyer touches a lure.
The brief
Laker Lures is a Canadian fishing tackle brand with a strong identity of its own. It needed a brand catalogue that could communicate product quality and brand story clearly and professionally to trade and retail audiences.
The insight
In tackle, the catalogue does the selling before anyone handles the product. A buyer flicking through it is deciding whether this brand belongs on their wall. So the catalogue had to carry the identity, not just list the range. Brand first, product second, both unmistakably Laker.
The work
The brand catalogue
We designed and produced a full brand catalogue aligned with the Laker Lures identity. Lake and mountain photography up front, the gold-on-black mark, and a warm yellow palette that runs through every spread.
Product pages
Clean product spreads that show each lure and its colourways clearly, so buyers can scan the range and order with confidence.
Packaging
Hang-tag packaging for the Laker Hunter XL, carrying the same system from the catalogue to the shelf.
The result
A polished, retail-ready tool for sales conversations and brand positioning, and a consistent look from the catalogue page to the product on the hook.
Project highlights
Results described qualitatively.
