Reesink Canada Wholesale
Agricultural Equipment Distribution
B2B Marketing
Dealer Communications
Trade Marketing
Brand Support
Canada
Full-spectrum agency leadership and digital transformation for Reesink Canada Wholesale, the national distribution arm for premier global agricultural and construction brands.
2023
Summary
Reesink Canada Wholesale (a division of Royal Reesink) is a cornerstone of the Canadian agricultural sector, providing high-tech machinery, parts, and service to a vast dealer network. We managed the entire marketing ecosystem for the wholesale division, orchestrating the brand’s digital presence, executing large-scale content production, and managing the communications that connect world-class manufacturers like CLAAS and Agrifac with the Canadian market.
Challenge
Managing the identity of a national wholesaler requires balancing the corporate standards of a 200-year-old Dutch parent company with the aggressive, fast-paced needs of the Canadian prairies. The challenge was to modernize the wholesale brand’s digital footprint and lead generation tools while providing the "Specialist" level of content needed to support their extensive dealer network across the country.
Solutions
Agency of Record (AOR) Management: Directed all marketing, social media, and digital communications, serving as the outsourced marketing department for the national wholesale operation.
Content & Media Production: Executed full-scale photography and videography campaigns for their elite brand portfolio (CLAAS, Kubota, JCB, etc.), creating the visual standard for their national marketing collateral.
Web & Digital Infrastructure: Developed and maintained the digital platforms and email marketing strategies that facilitate consistent communication between the wholesaler and its nationwide dealer network.
Strategic Brand Support: Managed the transition and integration of newly acquired regional brands into the broader Reesink Canada architecture, ensuring brand continuity during rapid territorial expansion.
Project Highlights
