--- title: "Laker Lures: A catalogue that sells the brand first" description: "Culture Cartel designed the brand catalogue and packaging for Laker Lures, a Canadian fishing tackle brand, built for retail and trade sales." canonical: https://www.culturecartel.ca/work/laker-lures language: en-CA publisher: Culture Cartel --- Laker Lures # Laker Lures A catalogue that sells the brand before the buyer touches a lure. - **Client:** Laker Lures - **Format:** Brand - **Industry:** Fishing tackle - **Location:** Canada - **Year:** 2022 ![Laker Lures catalogue with a mountain lake cover photograph, lying open at an angle](https://www.culturecartel.ca/media/w/f79f2c_7e0680bee3e84286-2000.webp) Services - Identity design - Brand systems - Content studio Practice - [Strategy & Brand](https://www.culturecartel.ca/services#brand) - [Campaigns & Content](https://www.culturecartel.ca/services#campaigns-and-content) [Start a project like this](https://www.culturecartel.ca/start?service=brand&ref=laker-lures) ## The brief Laker Lures is a Canadian fishing tackle brand with a strong identity of its own. It needed a brand catalogue that could communicate product quality and brand story clearly and professionally to trade and retail audiences. ## The insight In tackle, the catalogue does the selling before anyone handles the product. A buyer flicking through it is deciding whether this brand belongs on their wall. So the catalogue had to carry the identity, not just list the range. Brand first, product second, both unmistakably Laker. ## The work ### The brand catalogue We designed and produced a full brand catalogue aligned with the Laker Lures identity. Lake and mountain photography up front, the gold-on-black mark, and a warm yellow palette that runs through every spread. ### Product pages Clean product spreads that show each lure and its colourways clearly, so buyers can scan the range and order with confidence. ### Packaging Hang-tag packaging for the Laker Hunter XL, carrying the same system from the catalogue to the shelf. ## The result A polished, retail-ready tool for sales conversations and brand positioning, and a consistent look from the catalogue page to the product on the hook. Project highlights ![Black Laker Lures catalogue cover with the gold logo](https://www.culturecartel.ca/media/w/f79f2c_b19ce991cec746be-2000.webp) 01 / Black Laker Lures catalogue cover with the gold logo ![Laker Hunter product spread in the Laker Lures catalogue showing lure colourways](https://www.culturecartel.ca/media/w/f79f2c_3a85cb272641439e-1200.webp) 02 / Laker Hunter product spread in the Laker Lures catalogue showing lure colourways ![Laker Lures catalogue welcome spread with a yellow page and a lake photograph](https://www.culturecartel.ca/media/w/f79f2c_5a22088b4899455d-1200.webp) 03 / Laker Lures catalogue welcome spread with a yellow page and a lake photograph ![Front and back of the Laker Hunter XL hang-tag packaging in yellow and orange](https://www.culturecartel.ca/media/w/f79f2c_536e1a4eca5b44e0-2000.webp) 04 / Front and back of the Laker Hunter XL hang-tag packaging in yellow and orange Results described qualitatively. ## Start a project like this. Positioning, identity and senior judgement that make you the obvious choice. Tell us where you are and where you need to be. [Start a Project](https://www.culturecartel.ca/start?service=brand&ref=laker-lures) [Ask about this project](https://www.culturecartel.ca/lens?mode=ask&ref=laker-lures) Related work - [Prairie Ag](https://www.culturecartel.ca/work/prairie-ag): A new name for a 30-year dealer, without losing a customer’s trust. · Brand / Agricultural equipment dealer / Western Canada / 2022 - [E-Kubota](https://www.culturecartel.ca/work/e-kubota): A pilot launch built to become the blueprint. · Digital / Agricultural machinery / Canada / 2022 [Next project Finery Guru Premium fashion retail. Built to look the part and convert. Keep scrolling](https://www.culturecartel.ca/work/finery-guru) --- Culture Cartel, 8 The Esplanade, Toronto, ON M5E 0A6. info@culturecartel.ca, +1 647 459 2154. Start a project: https://www.culturecartel.ca/start