---
title: "Hepson Equipment: Steady lead flow and a brand that stays visible"
description: "Culture Cartel delivered advertising, brand communications and digital marketing for Hepson Equipment, a Canadian equipment company, to drive lead flow."
canonical: https://www.culturecartel.ca/work/hepson-equipment
language: en-CA
publisher: Culture Cartel
---

Hepson Equipment

# Hepson Equipment

Steady lead flow and a brand that stays visible.

- **Client:** Hepson Equipment Inc.
- **Format:** Digital
- **Industry:** [Equipment dealer](https://www.culturecartel.ca/industries/equipment-dealer-marketing-canada)
- **Location:** Canada

![Hepson Equipment's website in a browser: an operator in a tractor cab under the Hepson name, with the service page behind and the supplier brands card in front](https://www.culturecartel.ca/media/work/hepson-equipment/thumb.webp)

Services

- Advertising
- Digital marketing
- Lead generation
- Brand systems

Practice

- [Growth](https://www.culturecartel.ca/services#growth)
- [Campaigns & Content](https://www.culturecartel.ca/services#campaigns-and-content)
- [Strategy & Brand](https://www.culturecartel.ca/services#brand)

[Start a project like this](https://www.culturecartel.ca/start?service=growth&ref=hepson-equipment)

## The brief

Hepson Equipment is a Canadian equipment company competing for customers in a crowded market. It needed marketing support that could generate consistent lead flow and keep the brand visible across its service territory. We provided the marketing and brand support to do it.

## The insight

In equipment, the dealer customers think of first usually gets the call. Visibility is not vanity. It is pipeline. The job was not a one-off campaign. It was steady, consistent presence across the channels where buyers and operators actually look, so Hepson stays front of mind when a machine needs replacing or servicing.

## The work

### Advertising

Focused advertising to keep Hepson Equipment in front of its target customers and feed a consistent flow of leads.

### Brand communications

Consistent brand communications that present Hepson clearly across every touchpoint, from sales to service.

### Digital presence

Digital marketing and an online presence that showcase the equipment, the brands Hepson carries, pre-owned inventory and service, giving customers a reason to get in touch.

## The result

Hepson Equipment stayed visible and competitive with its target customers, backed by ongoing marketing support rather than stop-start campaigns.

The website

## Equipment, front and centre.

- Operators on film The home page opens on footage from Hepson’s own brand video: a real operator in a real cab.
- Straight to the stock New equipment, pre-owned and hot deals sit in the header on every page.
- The brands they carry CLAAS, Kubota, JCB, Agrifac, Salford and more, right under the featured machine.
- Service, parts and finance Each with its own page, so the dealership is more than a showroom online.

![Four pages from the Hepson Equipment website: the home page hero, the service page, featured Kubota equipment with the supplier brands, and pre-owned equipment with the services](https://www.culturecartel.ca/media/work/hepson-equipment/site-pages.webp)

Results described qualitatively.

## Start a project like this.

Demand you can measure. Media, search and the systems behind the pipeline. Tell us where you are and where you need to be.

[Start a Project](https://www.culturecartel.ca/start?service=growth&ref=hepson-equipment) [Ask about this project](https://www.culturecartel.ca/lens?mode=ask&ref=hepson-equipment)

Related work

- [Prairie Ag](https://www.culturecartel.ca/work/prairie-ag): A new name for a 30-year dealer, without losing a customer’s trust. · Brand / Agricultural equipment dealer / Western Canada / 2022

- [Smith Power Equipment](https://www.culturecartel.ca/work/smith-power-equipment): 19 brands. 7 categories. 6 countries. One marketing engine. · **19** Global brands in one distribution portfolio · Brand / Power Equipment and Agriculture / Johannesburg / 2019

- [E-Kubota](https://www.culturecartel.ca/work/e-kubota): A pilot launch built to become the blueprint. · Digital / Agricultural machinery / Canada / 2022

[Next project Potenza A performance cycling brand, built from the ground up. Keep scrolling](https://www.culturecartel.ca/work/potenza)

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Culture Cartel, 8 The Esplanade, Toronto, ON M5E 0A6. info@culturecartel.ca, +1 647 459 2154. Start a project: https://www.culturecartel.ca/start