--- title: "GRID+CLUB: F1inTO’s next chapter, Toronto’s race-day club" description: "GRID+CLUB, the next chapter of F1inTO: Toronto's race-day club with a box office, a free Grid Pass, season albums and a crew. Launching soon." canonical: https://www.culturecartel.ca/work/grid-club language: en-CA publisher: Culture Cartel --- # GRID+CLUB The next chapter of F1inTO: Toronto’s race-day club, launching soon. - **Client:** GRID+CLUB - **Format:** Live - **Industry:** [Events and motorsport](https://www.culturecartel.ca/industries/events-and-entertainment-marketing) - **Location:** Toronto, Canada - **Year:** 2026 F1inTO / the next chapter Waitlist open · Toronto Launching soon. Toronto’s biggest race day is turning into a club. GRID+CLUB is the new F1inTO: a race-day box office, a free Grid Pass, three newsletters, season albums and a crew to run it with. Get on the list before lights out. [Join the waitlist](https://gridclub.ca) The sport, plus the people - Race-day box office - Grid Pass - Race Drops - GIRL+GRID - OFF+GRID - Season albums - Prize drops - The crew - Launching soon Round 18 · 2026 Austin Circuit of the Americas · Austin, USA Lights out Sun 25 Oct, 4:00 PM Toronto time Next round: the United States Grand Prix, round 18, Circuit of the Americas. Lights out Sun 25 Oct, 4:00 PM, Toronto time. The sport The grid The people The club ## The sport. Plus the people. Race day, properly. GRID+CLUB · Toronto’s biggest Formula 1 watch community [Join the grid](https://gridclub.ca) - ![Side Launch Brewing](https://www.culturecartel.ca/media/live/partners/side-launch.webp) - ![The Loose Moose](https://www.culturecartel.ca/media/live/partners/loose-moose.webp) - ![F1inTO](https://www.culturecartel.ca/media/live/partners/f1into.webp) - ![Monster Energy](https://www.culturecartel.ca/media/live/partners/monster.webp) The machine Nobody in this room needs the sport explained to them. That is the whole point of it. ![A racing car in red and white livery, seen three quarters on, its cockpit shown in X-ray](https://www.culturecartel.ca/media/work/grid-club/machine/sf26-real-v1.webp) - **Screens:** Every one in the house, on the world feed - **Audio:** Race commentary through the PA, music off - **Doors:** One hour before the formation lap - **Tickets:** On Eventbrite - **Rounds:** All twenty three, sprints included Services - Event properties - Brand strategy - Identity design - Membership and community - Websites - Newsletters Practice - [Experiences](https://www.culturecartel.ca/live) - [Strategy & Brand](https://www.culturecartel.ca/services#brand) - [Design & Digital](https://www.culturecartel.ca/services#digital) Live links - [gridclub.ca](https://gridclub.ca) - [f1into.ca](https://f1into.ca) [Start a project like this](https://www.culturecartel.ca/start?service=live&ref=grid-club) ## The brief F1inTO is Toronto’s Formula 1 watch party. We took it over and built it into the biggest race day in the city. The next step was never a bigger room. It was a reason to stay between races. GRID+CLUB is that step: F1inTO’s next chapter, under a new name, on gridclub.ca. ## The insight A race day lasts two hours. A season lasts nine months. The fans who fill the room every race want somewhere to belong in between, and partners want a year of attention, not an evening. A watch party is an event. A club is a property. ## The work ### One property, a new name GRID+CLUB is not a second brand standing next to F1inTO. It is F1inTO’s next chapter: the same room, the same crew and the same race-day app, with a club built around them. The wordmark is a geometric stencil, cut in two bands with the top half set a stroke ahead of the bottom. Volt, black and Chakra Petch carry the rest of the kit. ### A free door The Grid Pass is the free tier: priority invites, prize drops and first dibs on race days, with room for paid tiers on top when the season calls for it. ### Three letters, three brands Race Drops for race week, GIRL+GRID for women in Toronto’s racing world and OFF+GRID for everything between race weekends. Each one has its own crowd and its own voice. ### What members get A race-day box office with tickets for every race weekend, seated, bar or walk-in. Prize drops in the room on race day. An album for every race, ready to share the morning after. A volunteer crew programme for the fans who want to run race day with us. ### The engine underneath Every race day still runs on the engine behind the F1inTO app: capture at the door, play for entries, a live draw, every fan scored and a purchasing model that predicts who will buy next, so the next race fills itself. ## Where it stands Set up, branded and ready, and not launched yet. The waitlist is open at gridclub.ca, and f1into.ca stays the front door until launch day. One property. The next chapter. ## GRID+CLUB is the new F1inTO. Same room. Same crew. Same race-day noise. F1inTO became the biggest race day in Toronto, and GRID+CLUB is what comes next: a new name and a club built around that room, so the people who fill it every race have somewhere to belong between them. 1. Chapter 01 Now ![F1inTO](https://www.culturecartel.ca/media/live/partners/f1into.webp) f1into.ca · go.f1into.ca - Race days in Toronto, lights out to the flag - Big screens, full sound, prize drops - The race-day app in every hand 2. Chapter 02 Launching soon gridclub.ca · waitlist open - Everything you love about race day, kept - A free Grid Pass: priority invites and first dibs - A box office, three newsletters, season albums and a crew The letters ## Three letters. Three crews. Pick your lane, or take all three. Every GRID+CLUB newsletter has its own crowd, its own voice and its own reason to open it. - Letter 01 Race week RACE DROPS The week of every race: where to be, what is on and how to get in. Read it, then clear your weekend. - Letter 02 Community A letter and a community for women in Toronto’s racing world. Find your people, then find them a seat on race day. - Letter 03 Between races Everything between race weekends. The season does not stop when the flag drops, and neither do we. What members get ## Get in. Get more. Tickets for every race weekend, a free pass that gets you in first, prize drops in the room, every race day in pictures and a crew to run it with. All of it lands at launch. 1. 01 Race-day box office Tickets for every race weekend. Seated, bar or walk-in: pick how you watch, book it in a tap and skip the scramble on race day. - Seated: Your own seat, eyes on the big screen - Bar: Up at the bar, in the thick of it - Walk-in: Turn up, get in, find your crowd 2. 02 Grid Pass Free. And first in. The free tier of the club. Priority invites, prize drops and first dibs on race days, for signing up. 3. 03 Prize drops Be in the room. Be in the draw. Prize drops land live on race day, on the big screens, in front of everyone. You have to be there. 4. 04 Season albums Find yourself the morning after. An album for every race, ready to share the morning after. Tag the crew, relive the finish. 5. 05 The crew Run race day with us. The volunteer crew programme puts you on the inside: the door, the draws, the app, the room. Want in? Say so on the waitlist. 6. Waitlist open First in line when the doors open. Put your name down at gridclub.ca. When GRID+CLUB launches, the list hears it first. [Join the waitlist](https://gridclub.ca) ## The room - ![An F1inTO race day room under the big screen, live timing up for the Miami Grand Prix](https://www.culturecartel.ca/media/live/races/miami-gp-timing-screen-room-800-v1.webp) Formation lap - ![Fans on bar stools facing the screen at the Dutch Grand Prix](https://www.culturecartel.ca/media/live/races/dutch-gp-bar-backs-800-v1.webp) Lap one - ![A table erupting at an overtake, the whole room behind them on its feet](https://www.culturecartel.ca/media/live/races/miami-gp-overtake-cheer-800-v1.webp) Overtake - ![The big screen over the bar showing a grandstand full of orange at Zandvoort](https://www.culturecartel.ca/media/live/races/dutch-gp-big-screen-bar-800-v1.webp) Pit stop 2.0s - ![The full room from the end of the bar on Miami Grand Prix race day](https://www.culturecartel.ca/media/live/races/miami-gp-full-room-800-v1.webp) Full house - ![Fans out of their seats with their arms up at the Monaco Grand Prix](https://www.culturecartel.ca/media/live/races/monaco-gp-cheer-800-v1.webp) Chequered flag - ![Tense faces at the tables in the closing laps](https://www.culturecartel.ca/media/live/races/miami-gp-tense-tables-800-v1.webp) Last lap - ![The room facing the big screen on Canadian Grand Prix race day](https://www.culturecartel.ca/media/live/races/canada-gp-room-screen-800-v1.webp) Lights out - ![The room applauding under the screens at the Monaco Grand Prix](https://www.culturecartel.ca/media/live/races/monaco-gp-room-applause-800-v1.webp) Podium More than a screening. A room calibrated for race-day energy, with people who actually care about Formula 1. The grid ## The people who build the room. - ![Jarryd McDonald, managing director of Culture Cartel](https://www.culturecartel.ca/team/jarryd-mcdonald.jpg) Commercial Jarryd McDonald Managing director · Culture Cartel - ![Kushal, Head of Technical, GRID+CLUB crew](https://www.culturecartel.ca/media/work/grid-club/crew/kushal-v1.webp) Kushal - ![Julia, Event Operations Lead, GRID+CLUB crew](https://www.culturecartel.ca/media/work/grid-club/crew/julia-v1.webp) Julia - ![Mimi, Volunteer Lead, GRID+CLUB crew](https://www.culturecartel.ca/media/work/grid-club/crew/mimi-v1.webp) Mimi - ![Ami, Event Ops, GRID+CLUB crew](https://www.culturecartel.ca/media/work/grid-club/crew/ami-v1.webp) Ami - You [Join the grid](https://gridclub.ca) [Want in? We are recruiting volunteers →](https://www.culturecartel.ca/start?door=live) On the wall ## Sixteen race days. This is who turns up. Toronto - ![The line down the stairs before doors on Miami Grand Prix race day](https://www.culturecartel.ca/media/live/races/miami-gp-queue-stairs-800-v1.webp) Miami - ![Two fans at the bar facing the screen at the Dutch Grand Prix](https://www.culturecartel.ca/media/live/races/dutch-gp-fans-at-screen-800-v1.webp) Netherlands - ![Fans standing at the bar tables during the Canadian Grand Prix](https://www.culturecartel.ca/media/live/races/canada-gp-standing-bar-800-v1.webp) Canada - ![A packed F1inTO room holding its breath during the Canadian Grand Prix](https://www.culturecartel.ca/media/live/races/canada-gp-tense-room-800-v1.webp) Canada - ![A daytime F1inTO room with the circuit map on the screens for the Sao Paulo Grand Prix](https://www.culturecartel.ca/media/live/races/brazil-gp-daytime-room-800-v1.webp) Brazil - ![The scan-to-enter F1inTO prize draw card on a table on Canadian Grand Prix race day](https://www.culturecartel.ca/media/live/races/race-day-prize-draw-card-800-v1.webp) Canada - ![Fans holding up the flag at the bar rail on Sao Paulo Grand Prix race day](https://www.culturecartel.ca/media/live/races/brazil-gp-flag-group-800-v1.webp) Brazil - ![Doors open and fans coming in for the Canadian Grand Prix](https://www.culturecartel.ca/media/live/races/canada-gp-doors-open-800-v1.webp) Canada - ![Fans shouting at the screen during the Miami Grand Prix](https://www.culturecartel.ca/media/live/races/miami-gp-reaction-800-v1.webp) Miami - ![The F1inTO host on the mic in the blue-lit room at the Canadian Grand Prix](https://www.culturecartel.ca/media/live/races/canada-gp-host-mic-800-v1.webp) Canada - ![A fan in a red hoodie watching the wall of screens at an F1inTO race day](https://www.culturecartel.ca/media/live/races/race-day-red-hoodie-screens-800-v1.webp) Race day - ![The F1inTO hosts on stage with the megaphone at the Miami Grand Prix](https://www.culturecartel.ca/media/live/races/miami-gp-hosts-stage-800-v1.webp) Miami “Winter 26/27” Off season in 50 days OFF+GRID™ Toronto, Ontario CAN 43.6532°N 79.3832°W Season 02 · Winter 26/27 c/o Culture Cartel Live Four months without a race. OFF+GRID is the crew that keeps going: in the city, after dark, all winter. [Get the drop](https://gridclub.ca) See the winter ↓ “The winter programme” ## Seventeen ways through winter. Month windows only. Dates land with members first. 1. No. 01“RACE” Winter Sim Championship Weekly rounds on the rigs, scored the way F1 scores them, and a champion before Bahrain. Dec to Mar Indoors, downtown 2. No. 02“RACE” Five Red Lights The reaction-time board. Lights out, hit it, see where you sit. Dec to Mar Every OFF+GRID night 3. No. 03“RACE” Karting GP An indoor kart race once a month. Points carry. The winter has a champion. Jan to Mar Indoor circuit, GTA 4. No. 04“SOCIAL” Pit Wall Quiz Team trivia for people who know what a delta is. Dec to Mar A bar, downtown 5. No. 05“RACE” Fantasy Draft Night The 2027 league picks its teams, live, in one room. Mar Before Bahrain 6. No. 06“WATCH” Endurance Nights Daytona, the Dakar, Formula E. The racing never stops; it just stops being F1. Jan to Feb Big screen, late 7. No. 07“WATCH” Launch Season Every 2027 car reveal on the big screen, then breakfast for pre-season testing. Jan to Feb Big screen, early 8. No. 08“WATCH” Grid Cinema Motorsport films on a proper screen. Rush. Senna. Le Mans’66. Dec to Feb A screening room 9. No. 09“SOCIAL” The Season Awards Our own prize giving for 2026. Best calls, most races, loudest table. Dec After Abu Dhabi 10. No. 10“MOVE” Skate Club Night skates on the trail under the Gardiner. The winter run club. Dec to Feb Under the Gardiner 11. No. 11“MOVE” Tyre Warmers Sauna, cold plunge, repeat. The crew, brought up to temperature. Jan to Mar A bathhouse, downtown 12. No. 12“MAKE” Night Shift Long-exposure photo walks. The city’s light trails, shot like a pit lane at night. Dec to Mar The city, after dark 13. No. 13“MAKE” Livery Lab Design night. The best livery races in the Sim Championship and goes on The Drop. Dec to Jan A studio, downtown 14. No. 14“MAKE” The Drop A small run of OFF+GRID pieces. Made in Toronto. Members only. No restock. Jan Members only 15. No. 15“SOCIAL” Level P2 An underground car meet. Concrete, fluorescent light, good cars. Feb A parking garage 16. No. 16“SOCIAL” Sessions Late DJ nights. Race audio in the mix. No race on. Dec to Mar After dark 17. No. 17“SOCIAL” Paddock Supper Long tables, one Grand Prix city a night. Suzuka. Monaco. Mexico City. Dec to Mar Long tables Next race day ## The clock the club runs on. GRID+CLUB follows the Formula 1 calendar. This is the next race day, counting down to lights out in Toronto time. Next race day United States Grand Prix Sun 25 Oct, 4:00 PM Toronto time The next race day is the United States Grand Prix, round 18. Lights out is Sun 25 Oct, 4:00 PM, Toronto time. Previous Rnd. 17 Singapore 9 to 11 Oct Next Rnd. 18 United States Grand Prix Austin, USA Circuit of the Americas Race weekend 23 to 25 Oct Lights out Sun 25 Oct, 4:00 PM Left in 2026 6 Race days to go Counting this one How it runs The F1inTO race day, carried on Big screens, full sound, prize drops and a crew, from lights out to the flag Then 30 Oct to 1 Nov Rnd. 19 Mexico City 6 to 8 Nov Rnd. 20 São Paulo 19 to 21 Nov Rnd. 21 Las Vegas 27 to 29 Nov Rnd. 22 Qatar 4 to 6 Dec Rnd. 23 Abu Dhabi gridclub.ca ## The door is already up. Five red lights and a waitlist. Nothing to see yet, and that is the point. Put your name down now and you are first through when the lights go out and the full club opens. [Waitlist open gridclub.ca](https://gridclub.ca) ![The GRID+CLUB waitlist page on a phone](https://www.culturecartel.ca/media/live/grid/site-mobile.webp) Waitlist open · Toronto ## GRID+CLUB Be on the grid *when the lights go out*. Launching soon. Join the waitlist and you hear it first: the box office, the Grid Pass, the letters and the next race day. [Join the waitlist](https://gridclub.ca) [GRID+CLUB on Live](https://www.culturecartel.ca/live/grid-club)[Build one for your brand](https://www.culturecartel.ca/live#rfp) gridclub.ca · built and run by Culture Cartel Live GRID+CLUB and F1inTO are independent fan communities run by Culture Cartel Live. They are not affiliated with Formula 1 or the FIA. ## Start a project like this. Launches, activations and brand presence people talk about the next day. Tell us where you are and where you need to be. [Start a Project](https://www.culturecartel.ca/start?service=live&ref=grid-club) [Ask about this project](https://www.culturecartel.ca/lens?mode=ask&ref=grid-club) Related work - [F1inTO](https://www.culturecartel.ca/work/f1into): We took F1inTO over and built it into the biggest race day in Toronto. · Live / Events and motorsport / Toronto / 2026 - [Smirnoff x Migos](https://www.culturecartel.ca/work/smirnoff-x-migos): The commercial and operational engine behind South Africa’s biggest hip-hop tour. · **$5M+** Raised in brand partnerships and sponsorships · Live / Entertainment and Brand Partnerships / Johannesburg / 2018 - [Decorex 25](https://www.culturecartel.ca/work/decorex-25): A 25th anniversary turned from milestone into movement. · Live / Events and Design / Johannesburg / 2025 [Next project Kubota The strategic engine behind a category-leading brand. Keep scrolling](https://www.culturecartel.ca/work/kubota) --- Culture Cartel, 8 The Esplanade, Toronto, ON M5E 0A6. info@culturecartel.ca, +1 647 459 2154. Start a project: https://www.culturecartel.ca/start