--- title: "E-Kubota: A pilot launch built to become the blueprint" description: "Culture Cartel ran the E-Kubota pilot launch for Kubota: go-to-market strategy, dealer marketing, photo and video, website, paid media and PR." canonical: https://www.culturecartel.ca/work/e-kubota language: en-CA publisher: Culture Cartel --- Kubota # E-Kubota A pilot launch built to become the blueprint. - **Client:** Kubota - **Format:** Digital - **Industry:** [Agricultural machinery](https://www.culturecartel.ca/industries/equipment-dealer-marketing-canada) - **Location:** Canada - **Year:** 2022 Services - Go-to-market - Content studio - Video - Websites - Performance media - PR and reputation Practice - [Strategy & Brand](https://www.culturecartel.ca/services#brand) - [Campaigns & Content](https://www.culturecartel.ca/services#campaigns-and-content) - [Growth](https://www.culturecartel.ca/services#growth) Live links - [kubota.com](https://www.kubota.com) [Start a project like this](https://www.culturecartel.ca/start?service=brand&ref=e-kubota) ## The brief Kubota, the Japanese agricultural and construction machinery manufacturer, selected us to pilot the launch of a new product line, E-Kubota, in a new territory. We owned the entire marketing ecosystem: go-to-market strategy, dealer engagement, content production and multi-channel advertising. ## The insight A pilot has two jobs. It has to sell, and it has to prove. The launch needed to respect Kubota’s global brand standards while moving at local speed, and it had to deliver enough data and results to justify a wider rollout. So we built it as a repeatable system, not a one-off campaign: the kind of launch a head office can copy into the next territory. ## The work ### Go-to-market strategy We developed and executed the full territorial launch plan, including pricing positioning and the dealer marketing framework. ### Content production We directed and produced all photography, video and product catalogues. Tractors in real fields, under real skies, giving the new line a premium visual identity from day one. The campaign line was simple: Basic. Reliable. Powerful. ### Digital ecosystem We built the dedicated product website and ran advertising across Google Ads, Instagram, Facebook and LinkedIn. ### Dealer and PR support We engineered the dealer marketing strategy so local sellers could move the product, and managed public relations for a high-impact market entry, including trade press coverage of the range. ### Sales tools Specification sheets, posters and point-of-sale material, so dealers had what they needed to sell the range from the first day. ## The result The pilot became the blueprint for the brand’s territorial expansion. A complete brand presence, built from scratch: digital infrastructure, sales tools, dealer support and public awareness, delivered inside Kubota’s global standards. Project highlights ![Farmer driving an orange E-Kubota tractor with a canopy across a dry field](https://www.culturecartel.ca/media/w/f79f2c_3450a3bc68b34c90-2000.webp) 01 / Farmer driving an orange E-Kubota tractor with a canopy across a dry field ![E-Kubota tractors lined up outside a Kubota dealership](https://www.culturecartel.ca/media/w/f79f2c_0f081908aba546f7-1008.webp) 02 / E-Kubota tractors lined up outside a Kubota dealership ![E-Kubota EK series print ad with the line Basic. Reliable. Powerful.](https://www.culturecartel.ca/media/w/f79f2c_45c4567299b64f8b-638.webp) 03 / E-Kubota EK series print ad with the line Basic. Reliable. Powerful. ![Introducing the new E-Kubota value range poster with tractor specifications](https://www.culturecartel.ca/media/w/f79f2c_e8cc5c4f2302491f-1200.webp) 04 / Introducing the new E-Kubota value range poster with tractor specifications ![E-Kubota EK series product catalogue spread with a specification table](https://www.culturecartel.ca/media/w/f79f2c_d3fe68bcd6bd4cb1-1200.webp) 05 / E-Kubota EK series product catalogue spread with a specification table ![Low-angle view of an orange E-Kubota tractor bonnet and cab in a field](https://www.culturecartel.ca/media/w/f79f2c_dfa5647aee9d4ddb-2000.webp) 06 / Low-angle view of an orange E-Kubota tractor bonnet and cab in a field ![Trade press feature on the E-Kubota tractor range titled Power and versatility at a price you can afford](https://www.culturecartel.ca/media/w/f79f2c_4922b9c5b3da4ec0-1193.webp) 07 / Trade press feature on the E-Kubota tractor range titled Power and versatility at a price you can afford ![E-Kubota tractor photographed against a deep blue sky](https://www.culturecartel.ca/media/w/f79f2c_6c701f7d00ee43dc-1200.webp) 08 / E-Kubota tractor photographed against a deep blue sky ![E-Kubota EK60 campaign banner with two tractors and the tagline Basic. Reliable. Powerful.](https://www.culturecartel.ca/media/w/f79f2c_aaa1b615483644e0-2000.webp) 09 / E-Kubota EK60 campaign banner with two tractors and the tagline Basic. Reliable. Powerful. Results described qualitatively. ## Start a project like this. Positioning, identity and senior judgement that make you the obvious choice. Tell us where you are and where you need to be. [Start a Project](https://www.culturecartel.ca/start?service=brand&ref=e-kubota) [Ask about this project](https://www.culturecartel.ca/lens?mode=ask&ref=e-kubota) Related work - [Kubota](https://www.culturecartel.ca/work/kubota): The strategic engine behind a category-leading brand. · **80+** Dealers supported across Southern Africa · Brand / Agriculture and Power Equipment / Johannesburg / 2021 - [Prairie Ag](https://www.culturecartel.ca/work/prairie-ag): A new name for a 30-year dealer, without losing a customer’s trust. · Brand / Agricultural equipment dealer / Western Canada / 2022 - [Smith Power Equipment](https://www.culturecartel.ca/work/smith-power-equipment): 19 brands. 7 categories. 6 countries. One marketing engine. · **19** Global brands in one distribution portfolio · Brand / Power Equipment and Agriculture / Johannesburg / 2019 [Next project Prairie Ag A new name for a 30-year dealer, without losing a customer’s trust. Keep scrolling](https://www.culturecartel.ca/work/prairie-ag) --- Culture Cartel, 8 The Esplanade, Toronto, ON M5E 0A6. info@culturecartel.ca, +1 647 459 2154. Start a project: https://www.culturecartel.ca/start