--- title: "CanBuyCars: One system to capture and convert car leads" description: "CanBuyCars brand, website, SEO and GEO, paid social and Snap My Car, a custom appraisal app, built by Culture Cartel in Toronto, Canada." canonical: https://www.culturecartel.ca/work/canbuycars language: en-CA publisher: Culture Cartel --- CanBuyCars # CanBuyCars One system to capture, track and convert every car lead. - **Client:** CanBuyCars - **Format:** Digital - **Industry:** [Automotive and ecommerce](https://www.culturecartel.ca/industries/automotive-marketing-agency) - **Location:** Toronto, Canada - **Year:** 2023 Services - Apps - Websites - SEO and GEO - Performance media - Lead generation - Identity design Practice - [Design & Digital](https://www.culturecartel.ca/services#digital) - [Growth](https://www.culturecartel.ca/services#growth) - [Strategy & Brand](https://www.culturecartel.ca/services#brand) Live links - [canbuycars.ca](https://www.canbuycars.ca) [Start a project like this](https://www.culturecartel.ca/start?service=digital&ref=canbuycars) ## The brief CanBuyCars buys and sells vehicles across the Greater Toronto Area. Its marketing was fragmented: discovery happened online, appraisals happened in person, and leads fell through the gap between the two. The brief was to modernise the whole customer journey and run it as one system that could capture, track and convert. ## The insight The trade-in is the moment that matters. A seller decides how much effort a car is worth long before they visit a lot. Make the appraisal fast and easy from a phone, and the rest of the funnel has something to work with. So we treated the appraisal as a product, not a form, and built the marketing around it. ## The work ### Snap My Car We conceived and developed Snap My Car, a mobile appraisal app. A customer snaps their vehicle, and the app triggers automated dealership workflows behind the scenes, speeding up the appraisal and the service that follows. ### Omnichannel lead generation We ran the full ecosystem: Instagram and Facebook, Google Business Profile and targeted email. One engine for consistent lead flow, with creative for buyers, sellers and financing, including Spanish-language ads. ### SEO and GEO Advanced SEO and geo-fencing to win local search and capture high-intent regional traffic. When someone nearby searches to sell a car, CanBuyCars shows up. ### Creative and website All graphic design and the website architecture, carried across digital and print. One look, from a winter tire promo to the sell your car flow on mobile. ## The result CanBuyCars moved from scattered marketing to a single, measurable system with its own technology at the centre. In the co-owner’s words, the business has seen steady growth and increased momentum since we came on board. Project highlights ![CanBuyCars Maple Mode Engaged ad with a red sports car against a blue sky](https://www.culturecartel.ca/media/w/f79f2c_238dc82dc5ce47ad-2000.webp) 01 / CanBuyCars Maple Mode Engaged ad with a red sports car against a blue sky ![CanBuyCars Cars for Sale ad featuring three red sedans](https://www.culturecartel.ca/media/w/f79f2c_a00ccd67c2524c99-1080.webp) 02 / CanBuyCars Cars for Sale ad featuring three red sedans ![CanBuyCars Cash Offer for Your Car social ad aimed at sellers in the GTA](https://www.culturecartel.ca/media/w/f79f2c_2ea304f997484d58-1080.webp) 03 / CanBuyCars Cash Offer for Your Car social ad aimed at sellers in the GTA ![Spanish-language CanBuyCars ad with a red pickup truck in a desert landscape](https://www.culturecartel.ca/media/w/f79f2c_da7ee4db56a647dd-1200.webp) 04 / Spanish-language CanBuyCars ad with a red pickup truck in a desert landscape ![CanBuyCars Bad Credit Approved financing ad in yellow and orange](https://www.culturecartel.ca/media/w/f79f2c_89ec549d1fbd4479-1080.webp) 05 / CanBuyCars Bad Credit Approved financing ad in yellow and orange ![CanBuyCars Winter Tire Sale promotion with a snow-dusted tire](https://www.culturecartel.ca/media/w/f79f2c_0d1a777ac3c44031-2000.webp) 06 / CanBuyCars Winter Tire Sale promotion with a snow-dusted tire 07 / Couple looking at a phone together, from a CanBuyCars social video 08 / CanBuyCars mobile website showing the sell your car fast flow 09 / Presenter speaking to camera on a suburban street in a CanBuyCars video > Extremely happy working with Culture Cartel. Their team is professional, responsive, and truly understands our business. We are already seeing real results from their work, with steady growth and increased momentum since coming onboard. Communication has been clear throughout, and our expectations have been met. We highly recommend them to anyone looking for a marketing partner that knows how to deliver. Nicholas Dauberman Co-Owner, CanBuyCars Results described qualitatively. ## Start a project like this. Websites, apps and products built to perform, not just to look the part. Tell us where you are and where you need to be. [Start a Project](https://www.culturecartel.ca/start?service=digital&ref=canbuycars) [Ask about this project](https://www.culturecartel.ca/lens?mode=ask&ref=canbuycars) Related work - [Potenza](https://www.culturecartel.ca/work/potenza): A performance cycling brand, built from the ground up. · Brand / Performance Cycling / Johannesburg / 2020 - [Argo](https://www.culturecartel.ca/work/argo): A fintech brand that looks as serious as its backers. · Brand / Fintech / Canada / 2021 - [F1inTO](https://www.culturecartel.ca/work/f1into): We took F1inTO over and built it into the biggest race day in Toronto. · Live / Events and motorsport / Toronto / 2026 [Next project Linda Lemon A creator brand built with corporate rigour. Keep scrolling](https://www.culturecartel.ca/work/linda-lemon) --- Culture Cartel, 8 The Esplanade, Toronto, ON M5E 0A6. info@culturecartel.ca, +1 647 459 2154. Start a project: https://www.culturecartel.ca/start