---
title: "Work: Brand, Digital and Live Case Studies | Culture Cartel"
description: "33 case studies from Culture Cartel, the Toronto creative agency: brand, digital, campaigns and live work for Kubota, Polaris, F1inTO and more."
canonical: https://www.culturecartel.ca/work
language: en-CA
publisher: Culture Cartel
---

Work

33 projects / 3 continents / 6 countries

# Work the world has seen.

Brand, digital, campaigns and experiences for some of the biggest names in their categories, made from Toronto and shipped across North America, Africa and Europe.

- Kubota
- Polaris
- Club Car
- The Toro Company
- CLAAS
- JCB
- BOMAG
- Monster Energy
- CMO Council
- Argo
- Linhai
- EGO Power+
- GVA Lighting
- Smith Power Equipment
- RX (Reed Exhibitions)
- AUSA
- Baoli
- Trioliet
- Agrifac
- Reesink Canada Wholesale
- Prairie Ag
- CanBuyCars
- Africa Travel Week
- Nasty C
- F1inTO
- Mabala Noise

Format

Service

33 projects

## All projects

- [GRID+CLUB](https://www.culturecartel.ca/work/grid-club): The next chapter of F1inTO: Toronto’s race-day club, launching soon. · Live / Events and motorsport / Toronto / 2026
- [Kubota](https://www.culturecartel.ca/work/kubota): The strategic engine behind a category-leading brand. · **80+** Dealers supported across Southern Africa · Brand / Agriculture and Power Equipment / Johannesburg / 2021
- [Polaris](https://www.culturecartel.ca/work/polaris): Built brand trust. Drove dealer traffic. Levelled up the category. · Brand / Powersports and Outdoor / Johannesburg / 2020
- [CMO Council Circle](https://www.culturecartel.ca/work/cmo-council-na-circle): We turned an advisory board into a private network on WhatsApp. · Digital / Professional networks / North America / 2026
- [Smirnoff x Migos](https://www.culturecartel.ca/work/smirnoff-x-migos): The commercial and operational engine behind South Africa’s biggest hip-hop tour. · **$5M+** Raised in brand partnerships and sponsorships · Live / Entertainment and Brand Partnerships / Johannesburg / 2018
- [Club Car](https://www.culturecartel.ca/work/club-car): Full marketing and dealer support for a global golf and utility vehicle leader. · Brand / Golf and Utility Vehicles / South Africa / 2022
- [F1inTO](https://www.culturecartel.ca/work/f1into): We took F1inTO over and built it into the biggest race day in Toronto. · Live / Events and motorsport / Toronto / 2026
- [Michael Kutcher](https://www.culturecartel.ca/work/michael-kutcher): A keynote speaker’s site built to get him booked. · Digital / Speakers and keynotes / Toronto / 2026
- [Smith Power Equipment](https://www.culturecartel.ca/work/smith-power-equipment): 19 brands. 7 categories. 6 countries. One marketing engine. · **19** Global brands in one distribution portfolio · Brand / Power Equipment and Agriculture / Johannesburg / 2019
- [Linhai](https://www.culturecartel.ca/work/linhai): Powering the #1 selling value-class all-terrain brand in South Africa. · **#1** Selling value-class quad and side-by-side brand in South Africa · Brand / Powersports and Outdoor / Johannesburg / 2022
- [Race Control](https://www.culturecartel.ca/work/race-control): We put a live grand prix inside WhatsApp. · **~12** Timing updates a second, measured in a race · Digital / Events and motorsport / Toronto / 2026
- [Sidebar](https://www.culturecartel.ca/work/sidebar): A tavern that times dinner to the show and brings you back. · Digital / Hospitality / Toronto / 2026
- [BOMAG](https://www.culturecartel.ca/work/bomag): Full marketing for BOMAG Light Equipment, launch through growth. · Brand / Construction Equipment / EMEA
- [TA Speakers Management](https://www.culturecartel.ca/work/ta-speakers): All marketing operations for a speaker agency. · Digital / Speakers and events / Toronto / 2026
- [GVA Lighting](https://www.culturecartel.ca/work/gva-lighting): A marketing department built from scratch, proven at Lightfair New York. · Live / Lighting and manufacturing / Johannesburg / 2015
- [Argo](https://www.culturecartel.ca/work/argo): A fintech brand that looks as serious as its backers. · Brand / Fintech / Canada / 2021
- [Nasty C](https://www.culturecartel.ca/work/nasty-c): Creative direction for one of Africa’s biggest exports. · Brand / Music and Entertainment / Johannesburg / 2019
- [Mabala Noise](https://www.culturecartel.ca/work/mabala-noise): We built the creative department behind a hit-making label. · Brand / Music and Entertainment / Johannesburg / 2018
- [EGO](https://www.culturecartel.ca/work/ego): Making battery power the credible choice in a petrol market. · Live / Power Equipment / South Africa / 2022
- [Decorex 25](https://www.culturecartel.ca/work/decorex-25): A 25th anniversary turned from milestone into movement. · Live / Events and Design / Johannesburg / 2025
- [E-Kubota](https://www.culturecartel.ca/work/e-kubota): A pilot launch built to become the blueprint. · Digital / Agricultural machinery / Canada / 2022
- [Prairie Ag](https://www.culturecartel.ca/work/prairie-ag): A new name for a 30-year dealer, without losing a customer’s trust. · Brand / Agricultural equipment dealer / Western Canada / 2022
- [Baoli](https://www.culturecartel.ca/work/baoli): Engineering the market entry of a global materials handling contender. · Brand / Materials Handling / Johannesburg / 2022
- [Hepson Equipment](https://www.culturecartel.ca/work/hepson-equipment): Steady lead flow and a brand that stays visible. · Digital / Equipment dealer / Canada
- [Potenza](https://www.culturecartel.ca/work/potenza): A performance cycling brand, built from the ground up. · Brand / Performance Cycling / Johannesburg / 2020
- [Africa Travel Week](https://www.culturecartel.ca/work/africa-travel-week): The tote bag heard around the industry. · Live / Tourism and Events / Cape Town / 2022
- [LGA](https://www.culturecartel.ca/work/lga): A luxury golf brand with its own lane and the same address. · Brand / Sport Tourism and Events / South Africa / 2019
- [Athletic Hearts](https://www.culturecartel.ca/work/athletic-hearts): A sport lifestyle brand with an identity built to travel. · Brand / Sport and Lifestyle / Johannesburg / 2022
- [Laker Lures](https://www.culturecartel.ca/work/laker-lures): A catalogue that sells the brand before the buyer touches a lure. · Brand / Fishing tackle / Canada / 2022
- [Finery Guru](https://www.culturecartel.ca/work/finery-guru): Premium fashion retail. Built to look the part and convert. · Brand / Fashion and Retail / Johannesburg / 2021
- [CanBuyCars](https://www.culturecartel.ca/work/canbuycars): One system to capture, track and convert every car lead. · Digital / Automotive and ecommerce / Toronto / 2023
- [Linda Lemon](https://www.culturecartel.ca/work/linda-lemon): A creator brand built with corporate rigour. · Brand / Food and Lifestyle Content / Johannesburg / 2020
- [The Lab](https://www.culturecartel.ca/work/the-lab): A neighbourhood coffee shop, shaped into a lifestyle destination. · Brand / Retail and Food / Johannesburg / 2021

## Want yours on this page?

Tell us what you are building. You hear back from a senior person, not a form robot.

[Start a Project](https://www.culturecartel.ca/start)

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Culture Cartel, 8 The Esplanade, Toronto, ON M5E 0A6. info@culturecartel.ca, +1 647 459 2154. Start a project: https://www.culturecartel.ca/start
