--- title: "Advertising Agency in Toronto: Campaigns That Sell" description: "Culture Cartel is a Toronto advertising agency making campaigns across TV, radio, out-of-home, print and digital, with dealer and co-op advertising support." canonical: https://www.culturecartel.ca/services/advertising-agency-toronto language: en-CA publisher: Culture Cartel --- # Advertising agency in Toronto Culture Cartel is a Toronto advertising agency that plans and makes campaigns across TV, radio, out-of-home, print and digital. We are strongest where advertising has to work through a sales channel, such as dealer networks and co-op programs, and we keep the idea, the creative and the media plan with one senior team. [Start a Project](https://www.culturecartel.ca/start?service=campaigns-and-content&ref=advertising-agency-toronto) See the proof Brands we have worked with - Kubota - Club Car - Linhai - Polaris - The Toro Company - CLAAS - JCB - BOMAG - Monster Energy - CMO Council - Argo What you get - Campaign strategy and creative platform - TV, radio, out-of-home and print advertising - Digital and social ad creative - Media planning across traditional and digital channels - Dealer and co-op advertising programs - Campaign reporting against sales goals ## One idea, carried through every channel Advertising budgets get wasted in the gap between a strong idea and a tired execution. The TV spot is great, the radio read sounds different, the dealer flyer looks like it came from another company. We plan the campaign as one idea from the start, then make every format earn its place. ## Advertising through a sales network Many of the brands we advertise for do not sell direct. They sell through dealers, retailers or partners. That changes the job. The campaign has to drive people to a local door, and the people behind that door need tools to run their own version. For [Kubota](https://www.culturecartel.ca/work/kubota) in Southern Africa we were the central creative and strategic hub for a network of more than 80 dealers. National advertising ran alongside Google Ads, SEO, social, print and PR, with turnkey toolkits so each dealer could advertise locally without breaking the brand. Kubota stood as the number one brand in its class in the region. For [Club Car](https://www.culturecartel.ca/work/club-car), campaigns had to keep the brand top of mind with golf courses and commercial operators at the same time, while co-op marketing helped dealers compete under global standards. For [Linhai](https://www.culturecartel.ca/work/linhai), data-driven campaigns across digital, social and traditional media helped hold its position as South Africa’s top-selling value-class quad and side-by-side brand. ## Advertising at stadium scale The [Migos Culture Tour](https://www.culturecartel.ca/work/smirnoff-x-migos) needed to sell out stadiums. We ran a synchronised campaign across TV, radio and digital, and the full visual takeover of the venues. The same campaign thinking applies to any launch with a hard date and a lot of seats to fill. When the date cannot move, the media plan, the creative calendar and the on-site look all have to be locked to it, and someone senior has to own the whole timeline. ## How we keep it accountable - One commercial goal per campaign, agreed before creative starts. - Media plans that show the reasoning behind every dollar. - Weekly checks while live, not a surprise report at the end. - Creative refreshed when performance drops, not when the calendar says so. If you need the bigger creative idea set first, see [creative direction](https://www.culturecartel.ca/services/creative-direction-toronto). For performance channels, see [digital marketing](https://www.culturecartel.ca/services/digital-marketing-agency-toronto). To put the product in people’s hands as well, see [brand activation](https://www.culturecartel.ca/services/brand-activation-toronto). [Brief a campaign](https://www.culturecartel.ca/start). How it runs ## The process. 1. 01 Brief and goal Week 1 One commercial objective, the audience, the budget and how we will know it worked. 2. 02 Idea 2 to 3 weeks A campaign platform with two or three executions that show it can stretch across channels. 3. 03 Production and media 3 to 6 weeks Creative made for each format, media booked, dealer or partner versions prepared. 4. 04 In market Campaign flight Live campaign, monitored weekly, with creative refreshed where it tires. 5. 05 Wrap report 2 weeks after Results against the goal and the lessons for the next flight. Proof ## Shipped, not pitched. - [Kubota](https://www.culturecartel.ca/work/kubota): The strategic engine behind a category-leading brand. · **80+** Dealers supported across Southern Africa · Brand / Agriculture and Power Equipment / Johannesburg / 2021 - [Club Car](https://www.culturecartel.ca/work/club-car): Full marketing and dealer support for a global golf and utility vehicle leader. · Brand / Golf and Utility Vehicles / South Africa / 2022 - [Linhai](https://www.culturecartel.ca/work/linhai): Powering the #1 selling value-class all-terrain brand in South Africa. · **#1** Selling value-class quad and side-by-side brand in South Africa · Brand / Powersports and Outdoor / Johannesburg / 2022 Questions ## Asked and answered. **Do you buy media as well as make the ads?** We plan media and run digital buying directly. For larger traditional buys we work with media partners and stay accountable for the plan. **Can you build co-op advertising for our dealers?** Yes. It is one of our specialties. We have built dealer toolkits and co-op programs for Kubota, Club Car and Linhai so local businesses could run national-quality ads in their own markets. **How long does a campaign take to get to market?** Six to ten weeks from brief to launch is typical for a multi-channel campaign. A digital-only flight can launch faster. **How much does an advertising campaign cost?** Creative and production are scoped per campaign. Media spend is separate and depends on channels and reach. We share a clear split before anything is booked. Pricing on inquiry. **Do you only work with large brands?** No. The roster runs from startups to multinationals. What matters is a clear commercial goal and a willingness to commit to one strong idea. Related - [Creative direction in Toronto](https://www.culturecartel.ca/services/creative-direction-toronto) - [Digital marketing agency in Toronto](https://www.culturecartel.ca/services/digital-marketing-agency-toronto) - [Brand activation agency in Toronto](https://www.culturecartel.ca/services/brand-activation-toronto) - [All Campaigns & Content services](https://www.culturecartel.ca/services#campaigns-and-content) --- Culture Cartel, 8 The Esplanade, Toronto, ON M5E 0A6. info@culturecartel.ca, +1 647 459 2154. Start a project: https://www.culturecartel.ca/start