Prairie Ag Alberta | Culture Cartel Inc.

THE STORY OF

Culture Cartel Powers Prairie AG’s Full-Scale Rebrand Across Alberta & Saskatchewan

Culture Cartel has proudly partnered with Reesink Holdings, a global leader based in The Netherlands with over 2,400 employees and operations in 15 countries, to deliver one of the most ambitious agricultural brand overhauls in Western Canada.

Prairie AG, formerly known under a different banner, entrusted Culture Cartel with a complete rebrand and market repositioning, transforming not just their name, but the way they operate and connect with their customers in Alberta and Saskatchewan.

Our mandate covered the full spectrum:

Corporate Transition – Business re-registration, trademarking, and regulatory alignment.
Brand Identity – Complete redesign of the Prairie AG brand, from visual identity to voice.
On-Site Transformation – Branded all three major facilities in North Battleford, Vegreville, and Lloydminster with new signage, wayfinding, and customer touch-points.
Fleet & Field Presence – Designed and deployed a fully branded vehicle fleet to take the new identity on the road.
Digital Ecosystem – Built digital platforms, CRM systems, and automated marketing pipelines from scratch.
Engagement & Activation – Launched bulk mailing systems, brand activations, events, and even internal competitions to energize staff and customers alike.

The result is a unified, future-ready Prairie AG brand that commands attention in a competitive market, while staying deeply connected to its local communities.

“At Culture Cartel, we specialize in building brands from the ground up, supercharging them with the tools, systems, and presence they need to thrive in Canada,” said Jarryd McDonald, President and Founder, Culture Cartel. “For Prairie AG, that meant acting as an end-to-end partner, delivering strategy, design, technology, and activation all under one roof.”

Prairie AG’s rebrand marks another milestone in Culture Cartel’s growing portfolio of large-scale Canadian brand transformations.

Building a Brand That Works as Hard as the Prairies

Culture Cartel partnered with Reesink Holdings to deliver a full-scale rebrand and market repositioning of Prairie AG, transitioning the business from the 30-year legacy of Tingley’s Harvest Center while retaining the trust of its loyal Prairie customer base.

The project spanned business re-registration, trademarking, facility and fleet branding, digital platforms, CRM systems, and marketing automation, alongside a carefully crafted identity inspired by the landscapes and work ethic of Alberta and Saskatchewan.

Designed to work seamlessly across physical, digital, and experiential touchpoints, the new brand honours its heritage while positioning Prairie AG as a modern, dependable leader in agricultural equipment across the Prairies.

Designing the Prairie AG Brand and Navigating a 30-Year Legacy

Rebranding Prairie AG meant more than creating a new visual identity, it meant carefully shifting a well-established presence in the Prairies. Tingley’s Harvest Center had been part of the agricultural landscape for three decades, a name farmers knew and trusted. Changing that meant Culture Cartel had to do more than design; we had to engineer trust during a moment of change.

We began by developing a brand strategy that paid tribute to Tingley’s legacy while positioning Prairie AG as modern, future-focused, and ready to serve the evolving needs of its market. The visual identity drew inspiration from the rugged, dependable nature of the Prairie farming community, while the messaging emphasized continuity, reliability, and enhanced service.

Our rollout plan was as strategic as the design itself. Every touchpoint, from signage in North Battleford, Vegreville, and Lloydminster, to fleet graphics, digital channels, and customer communications, was built to reassure long-time clients that the values they counted on were not only intact but strengthened. In the Prairies, brand trust is earned over seasons, not seconds, and we made sure this transition kept that trust firmly in place.